开发信的重要性不言而喻，但很多销售发现自己的开发信发出去之后都石沉大海。为什么？从某种程度来说，这取决于潜在客户是否愿意打开，打开后是否感兴趣，是否愿意与你联系。

而既然我们想要老外打开这封邮件，就得了解他们的喜好，对症下药。以下11封开发信模版是他们认为的“好开发信”，一起来看下

首先需要了解的是，这些受欢迎的开发信模版的共同特征：

标题：瞬间“吸睛”

简介：简明扼要，有重点

正文：提供对客户有价值的产品和服务

Call-To-Action：明确清晰

其他：相关认证，相关经验

｛CONTACT.FIRSTNAME｝

In working with other <<INSERT INDUSTRY OR POSITION>>, one of the key issue they're struggling with is <<INSERT KEY ISSUE>>

This past year we helped numerous companies to <<INSERT BUSINESS DRIVER>>, resulting in <<MONEY SAVED, REVENUE ADDED, PRODUCCTIVITY INCREASES>>.

If this is something you're challenged with too, let's set up a quick call. I have some idesa that might help.

All the best,

Hello {name}

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?

Let's find a few minutes to talk about how http://InsideSales.com is providing these results to our clients.

I'm avaiable tomorrow {insert 2 times you're available}. Can we sync up?

Hey {Prospect},

Your website's design is absolutely brilliant. The visuals really enhance your massage and the content compels action. I've forwarded it to a few of my contacts who I think could benefit from your services.

When I was looking at your site, though, I notices a mistake that you've made re:search engine optimization. It's a relatively simple fix.

Would you like me to write it uo so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

{Your name}

Subject line:{Company Name} + {Your Company}

Hi {name}

My name is {name} with {Your Company}. We help {specific company type} with {one liner}.

I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on.

Are you available for a brief call at {time options}.

[Your name]

Subject line: Terry Fisher says you're interested in better lead gen strategies

{name},

Terry Fisher told me today that you two were talking about how tough it is these days to get new leads in the door. It's a big inssue that all consulting companies face right now.

After looking at your website and registering for your white paper, I have some thoughts regarding where you may be losing people in the process.

And， I've got some ideas you can implement fairly easily that should have a positive impact on lead conversion rates.

Let's schedule 30 minutes to talk some more about this.

Regards,

Hi（CONTACY.FIRSTNAME),

I'll be honest, this is not "another sales pitch" from (YOUR COMPANY NAME), I'd like to send you a 2-minute demo video of (VALUE PROP): (VIDEO LINK)

We are (SOCIAL PROOF - WHO'S YOUR INVESTORS, HOW MUCH HAVE YOU RAISED?)and our key customers include (VANITY CUSTOMERS),ect.

One of our core value props is"(VALUE PROP TAGLINE)"and we would like to offer everyone a 1-on-1 with our Customer Success experts to simply discuss best practices(VALUE PROPS).

Who is the best person to speak with about? (Let us know if there's someone else who heads up those efforts.)

All the best,